The Force Is NOT With Them: Disney Announces This EXPENSIVE Failure

By Vickie Ferguson | Sunday, 21 May 2023 02:10 PM
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In a galaxy far, far, away known as Orlando, Florida, Disney's Star Wars-themed hotel is on its final voyage.

Unfortunately, the price tag required for on-land accommodations didn't match up with the guest's expectations.

According to a report by The Blaze, Walt Disney World announced on Thursday the Star Wars: Galactic Starcruiser hotel would soon be on its last mission.

A statement by the company said, "This premium, boutique experience gave us the opportunity to try new things on a smaller scale of 100 rooms, and as we prepare for its final voyage, we will take what we've learned to create future experiences that can reach more of our guests and fans." The 100-room hotel is scheduled for its final ride through the galaxy on September 28.

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The Washington Post notes that guests who already have reservations can opt to change their reservations to an earlier date. Nothing was indicated about reimbursement. Currently, bookings are paused, but guests can reserve a room when booking reopens on May 26.

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At its debut, Disney creative executive Scott Trowbridge said about the futuristic hotel, "We've made the first of something that will hopefully change the way we think about the possibilities of immersive experiences."

The New York Times noted that a tricked-out suite could cost upwards of $20,000.

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The Blaze reports that the two-guest cabin is currently $1,209 per guest per night or $4,809 total. The price for two adults and one child would be a minimum of $5,299.

The Verge described the hotel as "a giant improv exercise with dozens of strangers" with an "exorbitant price tag."

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IGN reported the cabins are windowless and "are as basic as they come. A standard cabin is comparable to what you'd find on a cruise ship cabin, which is hard to accept when you know the room could be as large as Disney wanted to make them, and with the imagination of Star Wars, yet they chose to go small."

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Polygon reduced it to "a Disney cruise ship on land."

No immediate plans are in place for the soon-to-be-closed building, according to the Orlando Sentinel.

Theme Park Insider founder and editor Robert Niles told the Post, "There was no way that this ever could scale to the numbers where it made enough money to be a better investment than other projects on which Disney could spend this operating budget."

Niles commented that "Disney does blockbusters, not boutiques."

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